Some time in March 2024 I received an email from Marc Castellví, co-founder of Abuela Studio, the Barcelona-based gem producing striking visual narratives for open-minded brands. We had previously worked together on a (secret) project for party giant El Row and now it was time to add a new chapter to our collaboration.
One that didn’t come with a brief, but with a lot of soul: the Abuela newsletter, where every month they’d invite a friend to write freely about any theme they’d like — and now it was my turn. Marc helped me with a starting point, a theme from an old OFFF edition that resonated with both of us: Nostalgia for the future.
The rest is history and can be seen below – preferably with a Vangelis song blasting in your earphones.
