TheLittleLabs - Website Copy
This is one of those (rare) occasions when a cold pitch turns into a very warm and nice collaboration.
I reached out to The Little Labs putting my copywriting skills (and my heart) on the table and, as it turns out, they actually needed a copywriter for their web redesign. Dreamy!
The brief?
Writing that would resonate with their clients and give a good idea of what it’s like to work with the team. Copy that’s informing, warm and reassuring, with a sprinkle of character, color and humor.
IKR? I wish all briefs sounded this lovely.
So, we jumped on a call, I put together a questionnaire and set forth on my quest to make their website shine. The goal here was to infuse their content with personality and to create a cohesive, playful, confident tone of voice with a conversational touch.
We had a great, collaborative approach to this and everything ran smoothly towards the final result: a nice flow with clear information and charming personality – just like the characters they create.
What else is there?