Pinterest Predicts – Year in Preview campaign

Imagine planets aligning. Gods smiling at you with rhinestone ridden teeth. Tiny Tetris pieces falling perfectly into place. Then comes Pinterest with a project where you have to write predictions (!!!) for a trend forecasting campaign.

And that’s just the beginning.

2021 ended with a bang and this very atypical, out of this world, super exciting project for Pinterest Predicts. Together with illo we worked to create a user experience mixing data with cheeky lines, past preferences with future trends and a multifaceted campaign with all the cool stuff you haven’t even heard about—yet!

My (somewhat divine) contribution to all of this? Writing short, punchy predictions for a selection of 35 trends and working closely with the Pinterest team to define, write and finetune the user experience beats + multiple marketing assets.
I also sat on a lot of calls (☞ﾟヮﾟ)☞

It was an awesome collaboration that taught me a lot of things + seeing those predictions come to life in printed tarot-like cards hit me right in the feels.