Arist – B2B video

“A corporate training video — with a bit of spice to it” — that was the brief from Arist in a nutshell.

Now, Arist is a client I had worked with before at illo, creating the video explainer for their product launch, so we already knew each other pretty well. But this time around, we were taking things further and in a different direction. The task was to create a short B2B video that would help their clients showcase the benefits of this micro-learning platform to the learners in their organisations.

The challenge? Do this without boring them to death. 

So I set off to create a script that had a punchy, conversational tone, highlighting the benefits and meeting learners where they were — which is mainly on their phones (duh, aren’t we all?). I had a strong foundation to start from: the belief that not all corporate videos need to be boring, and not all learning is created equal.

The result? A quick, breezy video that informs and speaks your language, while you do your tippity-tappity on your phone. Convenient, huh?