Ludwig – Video Explainer

Wordplays for days

Writing about writing can get your brain doing all sorts of funny gymnastics, and this video did just that.
I flexed my copywriting muscles to create the script for this motion design explainer about Ludwig, a sentence search engine meant to improve your English writing.
The best part? It's supposed to be easy.
Fun trivia? It's inspired by the great language philosopher Ludwig Wittgenstein, whom I used to like very much in my student years.