Ludwig – Video Explainer

Writing about writing can get your brain doing all sorts of funny gymnastics, and this video did just that. I flexed my copywriting muscles to create the script for this motion design explainer about Ludwig, a sentence search engine meant to improve your English writing. The best part? It's supposed to be easy. Fun trivia? It's inspired by the great language philosopher Ludwig Wittgenstein, whom I used to like very much in my student years.